ESPRESSO / LIFESTYLE & ASSEMBLY
The ritual.
The craft inside.
Warm wood, soft daylight and metallic reflections place AUREL in a lived-in kitchen. The film moves from the complete product to an exploded view, connecting its exterior design with what lies beneath.
MATERIAL & LIGHT
Make the details
feel tangible.
A close view of the controls brings brushed metal, polished edges and wooden accents into focus. Light gives each material its own character.
REVEAL THE CONSTRUCTION
One setting.
Two ways to see it.
The housing separates while the machine stays in its kitchen environment. A familiar object becomes easier to understand without losing the atmosphere of the product film.
POSSIBLE APPLICATIONS
Product launches · Lifestyle campaigns · Feature reveals · Website films
Combine an inviting environment with a clear view of the product’s construction.
PROJECT NOTES & SOFTWARE
Self-initiated espresso machine and visual campaign concept for AUREL, a fictional brand.
Product, kitchen environment, materials, lighting and animation — SCV3D.
Internal components are a visual interpretation for this concept.
Software — Blender · DaVinci Resolve
