{"id":359,"date":"2026-10-09T09:44:31","date_gmt":"2026-10-09T09:44:31","guid":{"rendered":"https:\/\/scv3d.com\/?page_id=359"},"modified":"2026-10-09T10:57:02","modified_gmt":"2026-10-09T10:57:02","slug":"aurel","status":"publish","type":"page","link":"https:\/\/scv3d.com\/index.php\/aurel\/","title":{"rendered":"AUREL"},"content":{"rendered":"\n<section class=\"project-intro wrap\"><a class=\"back-link\" href=\"https:\/\/scv3d.com\/index.php\/work\/?focus=design\">\u2190 Design &amp; luxury<\/a><div><h1>AUREL<\/h1><p>Lifestyle product film \u00b7 Exploded views<\/p><\/div><p class=\"project-kind\">Personal concept \u00b7 Fictional brand<\/p><a class=\"text-link film-jump\" href=\"#film\">Watch the film<span aria-hidden=\"true\">\u2193<\/span><\/a><\/section><div class=\"project-hero wrap\"><div id=\"film\" class=\"project-film\"><figure class=\"film \"><video controls playsinline preload=\"none\" poster=\"https:\/\/scv3d.com\/wp-content\/uploads\/2026\/10\/scv3d-aurel-kitchen.webp\" src=\"https:\/\/scv3d.com\/wp-content\/uploads\/2026\/10\/scv3d-aurel-film-hd.mp4\" aria-label=\"AUREL \/ Lifestyle product film \u00b7 Exploded views\"><\/video><figcaption>AUREL \/ Lifestyle product film \u00b7 Exploded views<\/figcaption><\/figure><\/div><\/div><article class=\"project-body wrap\"><div class=\"chapter-intro\"><div><p class=\"eyebrow\">ESPRESSO \/ LIFESTYLE &amp; ASSEMBLY<\/p><h2>The ritual.<br> The craft inside.<\/h2><\/div><p>Warm wood, soft daylight and metallic reflections place AUREL in a lived-in kitchen. The film moves from the complete product to an exploded view, connecting its exterior design with what lies beneath.<\/p><\/div><div class=\"chapter-intro\"><div><p class=\"eyebrow\">MATERIAL &amp; LIGHT<\/p><h2>Make the details<br> feel tangible.<\/h2><\/div><p>A close view of the controls brings brushed metal, polished edges and wooden accents into focus. Light gives each material its own character.<\/p><\/div><figure class=\"study-image \"><img src=\"https:\/\/scv3d.com\/wp-content\/uploads\/2026\/10\/scv3d-aurel-detail.webp\" srcset=\"https:\/\/scv3d.com\/wp-content\/uploads\/2026\/10\/scv3d-aurel-detail-640.webp 640w, https:\/\/scv3d.com\/wp-content\/uploads\/2026\/10\/scv3d-aurel-detail-1280.webp 1280w, https:\/\/scv3d.com\/wp-content\/uploads\/2026\/10\/scv3d-aurel-detail.webp 2400w\" sizes=\"auto, (max-width: 760px) 100vw, (max-width: 1100px) 90vw, 80vw\" alt=\"Material detail \/ brushed faceplate, controls and wood\" width=\"2400\" height=\"1350\" class=\"\" loading=\"lazy\" decoding=\"async\"><figcaption>Material detail \/ brushed faceplate, controls and wood<\/figcaption><\/figure><div class=\"chapter-intro\"><div><p class=\"eyebrow\">REVEAL THE CONSTRUCTION<\/p><h2>One setting.<br> Two ways to see it.<\/h2><\/div><p>The housing separates while the machine stays in its kitchen environment. A familiar object becomes easier to understand without losing the atmosphere of the product film.<\/p><\/div><figure class=\"study-image \"><img src=\"https:\/\/scv3d.com\/wp-content\/uploads\/2026\/10\/scv3d-aurel-exploded.webp\" srcset=\"https:\/\/scv3d.com\/wp-content\/uploads\/2026\/10\/scv3d-aurel-exploded-640.webp 640w, https:\/\/scv3d.com\/wp-content\/uploads\/2026\/10\/scv3d-aurel-exploded-1280.webp 1280w, https:\/\/scv3d.com\/wp-content\/uploads\/2026\/10\/scv3d-aurel-exploded.webp 2400w\" sizes=\"auto, (max-width: 760px) 100vw, (max-width: 1100px) 90vw, 80vw\" alt=\"Exploded view \/ the components behind the daily ritual\" width=\"2400\" height=\"1350\" class=\"\" loading=\"lazy\" decoding=\"async\"><figcaption>Exploded view \/ the components behind the daily ritual<\/figcaption><\/figure><div class=\"project-note\"><p class=\"eyebrow\">POSSIBLE APPLICATIONS<\/p><p>Product launches \u00b7 Lifestyle campaigns \u00b7 Feature reveals \u00b7 Website films<br> Combine an inviting environment with a clear view of the product\u2019s construction.<\/p><\/div><div class=\"credits\"><p class=\"eyebrow\">PROJECT NOTES &amp; SOFTWARE<\/p><div><p>Self-initiated espresso machine and visual campaign concept for AUREL, a fictional brand.<br> Product, kitchen environment, materials, lighting and animation \u2014 SCV3D.<br> Internal components are a visual interpretation for this concept.<\/p><p class=\"software\">Software \u2014 Blender \u00b7 DaVinci Resolve<\/p><\/div><\/div><\/article><a href=\"https:\/\/scv3d.com\/index.php\/atelier\/\" id=\"next-project\" class=\"next-project next-project-visual wrap\" aria-label=\"Explore Bang &amp; Olufsen \u2014 Studio product film \u00b7 Colour &amp; materials\"><div class=\"next-project-image\"><img src=\"https:\/\/scv3d.com\/wp-content\/uploads\/2026\/10\/scv3d-beosound-studio-poster-4k-scaled.webp\" srcset=\"https:\/\/scv3d.com\/wp-content\/uploads\/2026\/10\/scv3d-beosound-studio-poster-4k-640.webp 640w, https:\/\/scv3d.com\/wp-content\/uploads\/2026\/10\/scv3d-beosound-studio-poster-4k-1280.webp 1280w, https:\/\/scv3d.com\/wp-content\/uploads\/2026\/10\/scv3d-beosound-studio-poster-4k-2400.webp 2400w, https:\/\/scv3d.com\/wp-content\/uploads\/2026\/10\/scv3d-beosound-studio-poster-4k-scaled.webp 3840w\" sizes=\"auto, (max-width: 760px) 100vw, (max-width: 1100px) 90vw, 80vw\" alt=\"\" width=\"3840\" height=\"2160\" class=\"\" loading=\"lazy\" decoding=\"async\"><\/div><div class=\"next-project-copy\"><p class=\"eyebrow\">NEXT \/ Design &amp; luxury<\/p><h2>Bang &#038; Olufsen<\/h2><p class=\"next-project-description\">Studio product film \u00b7 Colour &#038; materials<\/p><span class=\"next-project-cta\">View project <span aria-hidden=\"true\">\u2197<\/span><\/span><\/div><\/a><section class=\"contact wrap\" id=\"contact\"><div><p class=\"eyebrow section-badge\">TELL ME WHAT YOUR PROJECT NEEDS<\/p><h2>Let\u2019s put your<br> project in focus<span class=\"accent\">.<\/span><\/h2><\/div><div class=\"contact-copy\"><p>A launch, a product to explain or a film to create.<br> Let\u2019s define the visuals that fit your objective.<\/p><p class=\"muted\">Send me a few words about your project,<br> your timing and the visuals you need.<\/p><a class=\"contact-email\" href=\"mailto:contact@scv3d.com?subject=A%20product%20project%20for%20SCV3D\">contact@scv3d.com<span aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"phone\" href=\"tel:+33769580654\">+33 7 69 58 06 54<\/a><span class=\"contact-location\">Based near Brive, France \u00b7 Working remotely<\/span><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>An espresso machine brought into a warm, sunlit kitchen. A product film connects the pleasure of the object with the components beneath its surface.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_scv3d_demo":false,"_scv3d_project_kind":"","_scv3d_preview_id":0,"_scv3d_grid_cover_id":0,"footnotes":""},"class_list":["post-359","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/scv3d.com\/index.php\/wp-json\/wp\/v2\/pages\/359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scv3d.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/scv3d.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/scv3d.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scv3d.com\/index.php\/wp-json\/wp\/v2\/comments?post=359"}],"version-history":[{"count":3,"href":"https:\/\/scv3d.com\/index.php\/wp-json\/wp\/v2\/pages\/359\/revisions"}],"predecessor-version":[{"id":399,"href":"https:\/\/scv3d.com\/index.php\/wp-json\/wp\/v2\/pages\/359\/revisions\/399"}],"wp:attachment":[{"href":"https:\/\/scv3d.com\/index.php\/wp-json\/wp\/v2\/media?parent=359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}